The Astro Hua Hee Mega Star (previously known as Astro International Hua Hee Karaoke) is an international singing competition held annually with LBS as one of the main sponsors.  It is organisedby Astro Malaysia to promote  Chinese culture namely Chinese dialect – Hokkiento the young generation, in a more relaxing and fun way. It also promotes bonding between the participants who come from other countries across Asia.